Zigs & Zags – The Opposite of a Great Idea Can Also be a Great Idea
Perficient: Drug Development
FEBRUARY 22, 2024
Several books have been written on the concept, and many more refer to it when discussing differentiation and disruption within marketing and product development. It’s common that people view novel and innovative, first-to-market groups as having great ideas. The analogy of the “red ocean” of a saturated market drives home his point.
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