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Clinical trial success is a key factor for pharmacompanies when designing and recruiting patients into trials. Fox Foundation will use Trial Landscape to streamline its search for physicians who are actively treating Parkinson’s disease and gather comprehensive information on their patient populations and treatment approaches.
While this approach aims to improve ROI before potential price controls kick in, it complicates trial design and recruitment, increasing the time it takes to get treatments to market. Furthermore, as pharma looks to offset future price controls, the prices of new drugs will likely spike.
A recent study found that physicians who use Twitter and other social media outlets are more likely to follow patient-centered approaches when it comes to choosing the best treatment for their patients. According to the study, 41% of doctors think social media influences prescribing behavior.
To learn more about how H1 can help diversify your HCP engagement strategy, request a demo. To ensure successful recruitment of these patients into clinical trials, medical affairs teams should consider providing translated materials (e.g.,
These conversations also open up dialogue for deeper understanding of patient outcomes and long-term effects of different treatments. By leveraging these educational platforms, MSLs can help amplify both positive brand messaging as well as emerging science around treatments that have yet to reach mainstream adoption for prescribers.
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