Cookieless Marketing of Pharmaceuticals Requires Real-World Data
Fierce BioTech
MARCH 19, 2024
Cookieless Marketing of Pharmaceuticals Requires Real-World Data Pharma ads face uncertainty with fading third-party cookies. Adapting to cookieless marketing means integrating real-world data into all campaign phases, demanding close collaboration and reliance on new data sources for effective targeting. Download now.
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