Perficient: Drug Development

SEPTEMBER 17, 2024

This year, I’m particularly excited about how far we’ve advanced with Optimizely One in collaboration with Perficient, which is described as an operating system for marketing teams. Many organizations are shifting away from piecing together various products to build their marketing technology systems. Will you be at Opticon 2024?

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Marketing Production Government 109

Drug Patent Watch

SEPTEMBER 23, 2024

The generic drug market has experienced significant growth over the past few decades, driven by the expiration of patents on branded drugs and the increasing demand for affordable healthcare solutions. To succeed in this market, generic drug manufacturers must adopt innovative… Source

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Marketing Drugs 104

Drug Patent Watch

SEPTEMBER 30, 2024

Patent expirations have a significant impact on the pharmaceutical industry, particularly on the generic drug market. When a drug’s patent expires, other manufacturers can produce and market generic versions of the drug, leading to increased competition and lower prices.

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Marketing Drugs Pharmaceuticals 105

Drugs.com

APRIL 4, 2024

THURSDAY, April 4, 2024 (HealthDayNews) -- Following disappointing trial results, the maker of a controversial ALS drug said it is pulling the medication off the market. In a statement issued Thursday, Amylyx Pharmaceuticals said that Relyvrio.

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Drugs.com

SEPTEMBER 19, 2024

19, 2024 -- The Hunan Seafood Wholesale wet market in Wuhan, China, has long been considered the most likely source of the coronavirus that caused the COVID-19 pandemic. THURSDAY, Sept. That theory is now supported by a new study analyzing more.

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Marketing 105

Collaborative Drug

APRIL 19, 2024

Tokyo, Japan, April 17, 2024 — In a significant move to bolster CDD Vault’s presence in the Japanese market, Collaborative Drug Discovery (CDD) is excited to announce the appointment of Mr. Yasushi Hamagashira as the new Head of Sales and Marketing for Japan.

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Marketing Drugs 110

Perficient: Drug Development

OCTOBER 9, 2024

IDC Market Glance: Digital Business Professional Services, 3Q24 Perficient is thrilled to be included in the Technology Transformation Dominant consultancy category in the latest IDC Market Glance: Digital Business Professional Services report (doc #US51480824, September 2024).

Marketing 105

Marketing 105

Drugs.com

MARCH 11, 2024

MONDAY, March 11, 2024 -- Following disappointing trial results, the maker of a controversial ALS drug may pull the medication off the market. In a statement issued Friday, Amylyx Pharmaceuticals said that Relyvrio failed to help patients in a.

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Drug Patent Watch

JULY 1, 2024

Lipitor’s marketing strategy underwent a significant evolution as generic competition emerged, employing aggressive tactics to retain market share and brand […] Source

Marketing 105

Marketing Pharmaceuticals 105

Drug Patent Watch

JULY 25, 2024

The generic drug market has been significantly impacted by the COVID-19 pandemic, with both challenges and opportunities arising from the crisis. As the world continues to recover…

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Marketing Drugs 98

BioPharma Drive: Drug Pricing

JANUARY 17, 2024

The offering is the fifth outlined by a biotech startup this month, suggesting companies are becoming more willing to gauge investors’ appetite for new stock offerings.

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Marketing 127

Fierce BioTech

OCTOBER 21, 2024

Chiefly, Sailer highlights the transformative impact of AI and machine learning in drug development, a trend which, he believes, can potentially double approval rates while reducing costs and time-to-market.

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Drugs.com

FEBRUARY 21, 2024

WEDNESDAY, Feb. 21, 2024 -- A popular asthma inhaler was discontinued on Jan. 1, and the business move has left families scrambling to find a replacement for their kids.Flovent was one of the most commonly prescribed drugs for childhood asthma, but.

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Marketing Drugs 117

Drug Patent Watch

DECEMBER 2, 2024

The traditional marketing models that once dominated the pharmaceutical industry are rapidly becoming obsolete, paving the way for innovative approaches that leverage technology, data, and patient-centricity.

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Marketing Pharmaceuticals 96

Drug Patent Watch

JUNE 26, 2024

This is an example from the DrugPatentWatch AI Research Assistant, which is available with DrugPatentWatch subscriptions. The DrugPatentWatch AI Research Assistantuses sophisticated AI algorithms to understand and process your questions, delivering precise answers.

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Marketing Research 102

Drugs.com

JULY 19, 2024

FRIDAY, July 19, 2024 -- The U.S. Food and Drug Administration on Thursday authorized the sale of the country's best-selling e-cigarette.The agency's decision only applies to several tobacco-flavored versions of the reusable product, sold as Vuse.

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Marketing FDA Production Drugs 105

Drug Patent Watch

JULY 24, 2024

As patents expire on blockbuster biologic drugs, manufacturers are increasingly employing a controversial tactic known as “product hopping” to maintain […] Source

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Production Marketing Drugs 98

Fierce BioTech

FEBRUARY 29, 2024

After a few years characterised by uncertainty, the narrative across the biotech industry is changing. ICON Biotech survey shows that although challenges remain, optimism returns to strategically savvy biotech innovators

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Marketing 110

BioPharma Drive: Drug Pricing

SEPTEMBER 26, 2024

The withdrawal comes as trial results indicate safety concerns with the drug, Oxbryta, which was first approved in the U.S.

Trials 114

Trials Marketing Drugs 114

BioPharma Drive: Drug Pricing

JULY 22, 2024

Private biotech company acquisitions are on their fastest pace in years, a trend some in the industry say is driven by the abundance of mature, but not yet public, drug startups.

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Marketing Drugs 102

Drug Patent Watch

JULY 2, 2024

The pharmaceutical industry is a high-stakes arena where innovation, investment, and intellectual property (IP) protection intersect. One of the most […] Source

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Marketing Pharmaceuticals 105

Drug Patent Watch

JULY 10, 2024

This is an example from the DrugPatentWatch AI Research Assistant, which is available with DrugPatentWatch subscriptions. The DrugPatentWatch AI Research […] Source

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Marketing Pharmaceuticals Research 105

Perficient: Drug Development

DECEMBER 12, 2024

Social media is a pivotal component of any marketing strategy in today’s digital era. Salesforce Marketing Cloud Social Studio offers a comprehensive platform for managing, scheduling, creating, and monitoring social media posts. What is Salesforce Marketing Cloud Social Studio?

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Marketing 52

Drug Channels

NOVEMBER 15, 2024

The authors outline the challenges that manufacturers face when integrating internal and external datasets to build market access and commercialization strategies. TThey argue that unified datasets and the addition of AI-driven analytics tools can improve decision making throughout a drug’s life cycle.

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Marketing International Drugs 80

The Premier Consulting Blog

DECEMBER 10, 2024

Bringing a new therapeutic to market is a complex and multifaceted process culminating in submission and approval of a new drug application (NDA). Validation reports are to be included in a marketing application. Following approval, release testing continues on every lot of drug product prior to release into the market.

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Marketing Production Compliance Regulations 52

BioPharma Drive: Drug Pricing

OCTOBER 29, 2024

New guidelines and the timing of COVID vaccinations impacted uptake of Abrysvo this year, according to a company executive.

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Vaccine Marketing 69

Perficient: Drug Development

MARCH 1, 2024

So where do marketing leaders start? Forrester published The Adobe Services Landscape, Q1 2024 report to help B2C marketing executives investigate potential partners. The report outlines market dynamics that B2C marketers should consider and shares the research Forrester collected on notable providers, including Perficient.

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Marketing Production Research 115

Drug Patent Watch

DECEMBER 12, 2024

This approach not only helps maintain market exclusivity but also ensures a steady revenue stream for pharmaceutical companies. Understanding the Pharmaceutical Market Dynamics The pharmaceutical industry is a complex ecosystem where branded drugs and generics coexist, each playing a vital role in patient care and market dynamics.

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Licensing Licensing Drugs Biosimilars 90

BioPharma Drive: Drug Pricing

DECEMBER 4, 2024

Results from the head-to-head study showed treatment with Zepbound resulted in 47% greater relative weight loss than Wegovy, a finding that could advantage Lilly in the companies’ market competition.

Drug Trials 126

Drug Trials Trials Treatment Marketing 126

LifeSciVC

JANUARY 12, 2024

Indeed, the public equity markets feeling somewhat buoyant for the first time in ages. With a little over 50 new startups raising capital in 4Q24, we’re back to levels not seen for nearly a decade, at the start of the biotech secular bull market in 2013-2014.

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Marketing Science 108

BioPharma Drive: Drug Pricing

NOVEMBER 22, 2024

The approval of Attruby for transthyretin amyloidosis with cardiomyopathy begins a battle for control of a lucrative market that investors have been skeptical BridgeBio can win.

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FDA Marketing Drugs 124

Perficient: Drug Development

SEPTEMBER 9, 2024

Real world example: A bicycle has one specific product image used across all marketing materials. Real world example: A bicycle brand, Cool Cycles, has images, videos, and spec sheets used across all marketing materials. One-to-many: One item connected with multiple items. Many-to-many: Multiple items connected to multiple other items.

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Marketing Production 105

Perficient: Drug Development

AUGUST 28, 2024

This leading financial services and insurance provider will be at Dreamforce this year sharing how it leverages Salesforce Marketing Cloud , an AI-powered digital marketing platform, to turn customer data into actionable insights that drive significant business outcomes. One such brand is Nationwide. Can’t Make it to Dreamforce?

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Marketing 98

BioPharma Drive: Drug Pricing

MARCH 8, 2024

The results have led Amylyx to pause promotion of Relyvrio and potentially pull it from the market in the coming weeks, a major blow to the company and ALS patients.

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Marketing Drugs 137

BioPharma Drive: Drug Pricing

SEPTEMBER 12, 2024

The offerings by Bicara, Zenas and MBX give a glimpse into what industry insiders describe as a backlog of mature startups waiting for the right opportunity to test public markets.

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Marketing 132

BioPharma Drive: Drug Pricing

MAY 13, 2024

Goldman Sachs and Eli Lilly are among those backing the startup, which claims its prospect could be more potent than the myelofibrosis therapies that have come to market in recent years.

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Therapies Marketing Drugs 132

BioPharma Drive: Drug Pricing

NOVEMBER 11, 2024

Negative drug results cost AbbVie billions of dollars in market value and convinced analysts that Bristol Myers had placed a better bet in buying Karuna Therapeutics.

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Drugs Marketing 131