Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization
Perficient: Drug Development
MARCH 6, 2024
In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. However, full adherence to HHS guidance and HIPAA regulations is non-negotiable, so in light of recent guidance, change is completely warranted.
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